By Our Correspondent
Richie Music Empire has officially premiered the music video for “My Way,” one of the notable records originally recorded under the Madi Kid identity, now professionally known as Qing Madi, in a move already generating conversations across Nigeria’s entertainment industry.
The visual, released on Wednesday, May 13, 2026, represents another major step by Richie Music Empire in its ongoing rollout of unreleased projects created during the singer’s period with the label. The record features Don Richie, Chief Executive Officer of the label, while respected producer Rhaffy handled the song’s production.
Industry stakeholders say the release is significant because it revives material connected to Qing Madi’s earlier artistic era as Madi Kid, a brand identity many longtime fans still associate with her formative rise within the Afrobeats space.
The unveiling of “My Way” also arrives against the backdrop of lingering controversy surrounding Qing Madi’s departure from Richie Music Empire, a development that previously triggered intense speculation within entertainment circles.
Following her exit from the label, the singer reportedly aligned briefly with Jtown Records before later distancing herself from the outfit, further fueling public curiosity over the next direction of her career and management structure.
Despite the uncertainty surrounding the transitions, Richie Music Empire appears committed to monetising and preserving all projects recorded during the contractual period of the artiste’s stay with the label.
Observers within the Nigerian music business have described the strategy as commercially tactical, especially at a time when public interest around Qing Madi’s career evolution continues to grow rapidly.
According to insiders familiar with the label’s plans, more unreleased songs and visuals connected to the Madi Kid catalogue are expected to be unveiled in the coming months.
The label has consistently maintained that all songs and visual materials created under its contractual arrangement remain legally part of its active catalogue and are therefore eligible for release.
Music analysts note that the development reflects broader conversations currently shaping the African entertainment industry, particularly debates surrounding intellectual property ownership, branding rights, and artist-label relationships.
The “My Way” visual itself has already attracted attention for its polished Afro-fusion styling and emotionally driven storytelling approach.
Viewers have also praised the chemistry displayed between Qing Madi and Don Richie throughout the project, describing the collaboration as both emotionally engaging and commercially appealing.
The production quality of the video further reinforces the growing emphasis on cinematic storytelling within contemporary Nigerian music videos.
Since its release, the project has continued to generate traction across streaming services and social media platforms, where fans have actively debated both the artistic direction and the business implications surrounding the rollout.
Entertainment commentators believe the timing of the release may also help Richie Music Empire maintain relevance in conversations around emerging Afrobeats talents and catalogue ownership.
Some analysts argue that the continued release of songs recorded during Qing Madi’s time with the label could strengthen the commercial value of the archive while simultaneously preserving the artiste’s early musical legacy.
Others, however, see the development as another example of the increasingly complicated relationships between fast-rising artistes and record labels within the Nigerian music ecosystem.
The situation has once again drawn attention to the importance of transparent contractual agreements, especially as Afrobeats continues expanding into global commercial markets.
For fans of Qing Madi, the latest release offers a rare glimpse into previously unreleased creative material tied to an important phase of her artistic growth.
Many supporters have maintained that regardless of the business controversies surrounding the singer’s transitions between labels, the quality of the music remains the central attraction.
With “My Way” now officially released, Richie Music Empire has added another chapter to the evolving narrative surrounding Qing Madi’s musical journey, while further intensifying discussions about ownership, continuity, and legacy within Nigeria’s rapidly growing entertainment industry.
